Advertising Campaign

This is a recent campaign I was tasked with creating to announce increased service days and hours on city buses. It was primarily an advertising campaign designed to target bus passengers, but with a secondary goal of creating community awareness. The campaign was designed to be Black and White. Sunday service - white - and late night hours - black - were being added. There were more than 20 different ad sizes created that utilized a wide variety of media including newsprint, portable devices, web ads, and larger scale signs.

Tabloid sized posters that were displayed on bus interiors.

I created buttons. Bus passengers could wear buttons on specified days when boarding the buses and ride for free. To obtain the buttons, the passengers were required to attend community events. The campaign increased awareness of the new service hours, increased the number of bus rides taken, and brought people out to attend community events.

Interior bus cards. These were displayed in overhead advertising areas inside buses.

Mobile Banner Ad - Limited readability, so reduced text was necessary.

One panel printed back-to-back. This was a bookmark sized one-panel handout that was set out at locations throughout the community and distributed to bus riders to let people know the change was coming.

Posters created using the same design theme to announce an open house, learning opportunity to unveil plans for service changes.

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